Betting Agencies Australia

With a constant stream of new betting agencies in Aus popping up, as well as many tried and tested favourites, it can be hard to differentiate between different online gambling sites. The below table gives you a quick insight into some of the best betting agencies in AUS. 

Best Betting Agencies

Betting Site
Pros' Choice
AUS Licensed
Great racing fixed odds
AUS Licensed
Copy Bets & Follow other punters
AUS Licensed
Fun betting experience
Best For Racing
AUS Licensed
Racing specialists
Best for e-Sports
AUS Licensed
Engaging App
Best App
AUS Licensed
Same Race & Game Multis

How to sign up with a betting agency

Betting agencies obviously want people to sign up with them, so it’s no surprise that they make it as easy as possible to do just that. Typically, it doesn’t take more than a minute or two for punters to sign up with a new Australian betting site, and the process is generally fairly similar no matter which betting agency you’re signing up with. 
First, you’ll need to head to the site in question. Usually you’ll find that there will then be a ‘Join’ or ‘Sign Up’ button in the top right hand corner of the page. Click on this, and you’ll be taken to a sign up page which will ask you to fill in a bunch of information. 
The exact order of this and sometimes the information required can vary a little between different betting agencies. The majority of information, however, will be required across all betting agencies. You’ll need to fill in your name, date of birth, probably your address, and your email address among other things, while you’ll also need to create a username and a password for your account. You’ll generally then also be asked if you’d like to set a deposit limit, which can be a good idea for some to limit their spending. After that you just confirm your details, and you’ll be all signed up! 

How to find the best betting agencies in Australia

You’ll likely have plenty of questions when looking for the best betting agencies in Australia. Which betting agency has the best odds? Which bookmaker has the widest range of markets? And what betting agencies are Australian owned? 
Betting agencies, also known as betting sites, each have a wide range of components on which we rank them, and in this page, we simplify it down for you to help to make your decision easier. We take a look at some of the best betting agencies in Australia, giving a brief summary of what they offer, where they excel, and areas in which they have room for improvement.  

Best Betting Agencies Australia List

Take a look at the best features of the best betting agencies in Australia in the below table. 

A reliable, Australian-owned bookmaker Visit
Exciting new Aussie-owned bookie Visit
Experienced betting agency with great odds Visit
A new betting agency for the punters Visit
Modern betting agency with a strong racing component Visit
New bookmaker with an excellent website Visit
 One of the biggest betting agencies in the world with unparalleled odds and range of markets Visit
New Australian betting site with a terrific website Visit
Family owned betting agency focusing on racing Visit
Australian owned betting site with excellent promos Visit
Betting agency with a focus on esports Visit
Fantasy based betting site for punters looking for something different Visit
Experienced betting agency with a wide range of markets and high limits Visit
Global betting giant with fantastic odds and huge range of sporting markets Visit
Terrific all-round bookmaker owned and operated in Australia Visit
New betting agency with good same game multis Visit
Greyhound focused betting site  Visit


Playup agency

PlayUp is one of the more popular betting agencies in Australia, having been founded back in 2019 and consistently improving as a product ever since. This relatively new betting agency has a lot going for it, but among its most notable features include highly competitive odds, something which is usually reserved for the more experienced online betting agencies. PlayUp also has a great website and a mobile app which is among the best in the business, making it easy to access all of the terrific features of this bookmaker.  

 It’s also worth noting that PlayUp offer 24/7 customer support. This does not make them the only Australian betting agency to do this, but it certainly puts them in a relatively exclusive club. Customer support available every minute of every day demonstrates a strong commitment to their customers, and ensures that even if you’re working during the day you’ll still be able to reach out if you have an issue.  

 It’s these factors and more that have helped to develop PlayUp into one of the best betting agencies in the country. And, having only been around for a relatively short period of time, it appears that there is still plenty of room to grow for this Australian betting agency. 


PlayUp Review
Best Fixed Odds, Playup Playbook


Midasbet  Agency Review

MidasBet is a new betting agency that only launched in 2022, but in that short period of time they’ve been able to establish themselves as not just one of the best new betting agencies, but one of the best betting agencies in Australia full stop. This is no mean feat; plenty of online bookies pop up in Australia in a market in which there are already plenty of competitors, but actually being able to attract customers from the far more established bookmakers is a difficult task. MidasBet, however, have managed to get their claws into the industry by focusing on a few key areas. 

Predominantly this relates to racing; though MidasBet does have a few sports available, they certainly don’t excel in their range of sports markets relative to the best betting agencies in Australia. They do, however, have a good range of racing markets and solid odds to boot, and with a responsive website that makes it easy to jump on, sign up and start using in virtually no time, it’s easy to see why they have managed to appeal to punters. 

They’ve also got really good customer support. This is key for a new betting agency, as most customers will be new ones and there is the tendency for a few more issues to arise. MidasBet demonstrates a commitment to their customers as a result of this platform, and this is another reason that they’ve managed to do well in the early stages of their existence. 

MidasBet Review
New Modern Bookmaker with a racing focus


WinnersBet agency

You can add WinnersBet to the list of new betting agencies in Australia which has managed to gain some sort of a foothold, rather than simply being relegated to the bottom of the pile like so many other Australian owned betting agencies that try to make it in what is a very competitive industry. This bookmaker was founded in just 2020 by a well-known track bookmaker, and despite being one of the newest betting sites in Australia there is already plenty to like about it. 

The most notable of these is one of the best websites of all betting agencies in Australia. Emblazened in the distinctive WinnersBet purple and yellow, it’s not just aesthetically that this website excels. It’s also extremely responsive and easy to use, something which can’t be said for all Australian betting sites, and makes getting to where you need to go quick and simple. 

Given that their founder is a track bookmaker, it’s no surprise that WinnersBet focuses on racing, and though they could use more sports markets, the racing component of their site will certainly appeal to a certain kind of punter. Overall, while WinnersBet has some areas in which they could improve – as do all betting agencies – they have done well to establish a strong following so soon after launching.  

WinnersBet Review
Great points feature! Lovely Layout.



GetSetBet is part of the wave of new Australian betting agencies, and though they certainly have some work to do before they can be considered among the best Australian betting sites, they’ve nailed down a few key components of their platform in the early days of their existence. Despite having launched only 2021, GetSetBet already has a live streaming platform called GetSetBet TV which allows you to tune into live racing; not something which is particularly common among new betting agencies.  

They’ve also got a really good customer support platform which includes 24/7 live chat, something which not a huge number of Australian betting agencies have but a feature which is very useful. This is the simplest way to get into contact with a bookmaker, and having it available 24/7 is a big plus.  

As with all new betting agencies, GetSetBet has room to grow, perhaps most notably in their range of sports markets, which is fairly limited compared to the best betting agencies in Australia. They would also benefit from adding a live betting platform given the growth of this form of betting in recent years and how commonly you find it with other betting agencies. 

Overall, however, for a bookmaker as young as they are, GetSetBet have started off strongly and have plenty of space to continue to grow.  

GetSetBet Review
Great weekly boosts with an amazing mobile app



BoomBet is one of the most experienced Australian betting agencies, but you probably wouldn’t know it from the name. Despite having been around since the 1990s, it was only a couple of years ago that they changed their name from Sportsbetting to BoomBet, but despite the rebranding they’ve held onto the values which helped them to exist for more than two decades.  

Chief among these are the excellent odds. Clearly this is something which is pretty central to a bookmaker, and BoomBet has some of the best odds out of all the betting agencies in Australia. This clearly sets them up pretty well for success, but add to the equation a really nice website and simple to use betting app, as well as great customer support, and you’ve got a recipe for a longstanding bookmaker. 
Of course, no betting agency is perfect, and BoomBet could improve by adding more to their range of sports markets and adding a live streaming and live betting platform. For the most part, however, they do what they do well, and it’s for that reason that they’ve been a part of the Australian betting landscape for more than 20 years. 

Boombet Review
Fun and exciting markets!


SouthernCrossBet is an experienced Australian betting agency, having first launched back in 2004. In that time they haven’t exactly established themselves as one of the biggest Australian betting agencies, but no business exists for as long as they have without doing something right, so clearly they’ve got plenty going for them. 
One of the first things that you will notice about this bookmaker is the good range of markets combined with solid odds – two of the most fundamental components of any betting agency. Any betting agency ticking both of these boxes will invariably attract a few customers regardless of how they perform in other areas, though SouthernCrossBet also has a solid customer support platform and live betting available. 
Overall, they do lack the standout features of some of the best betting agencies in Australia. If, however, you’re looking for a no frills bookmaker which is going to provide you with a good selection of markets as well as good odds, you could certainly do a lot worse than this bookmaker. 

SouthernCrossBet Review
New Modern Bookmaker with a racing focus


BlueBet is neither one of the newest betting agencies in Australia nor one of the most experienced, having launched in 2015. Since then they haven’t developed into a competitor for the biggest betting site in Australia, but they have done more than enough to develop their fair share of devoted customers. 
One of the most standout things about BlueBet is their focus on advertising the fact that they are an Australian owned betting agency. Much of their marketing is based around this fact, but there are certainly other areas which they could point to for those looking for a reason to check out this bookmaker. 
For starters, they’ve got really good customer support, demonstrating a commitment to their clientele that few other betting agencies can match. On top of that, they’ve got a fantastic mobile betting app – key for any Aussie betting site – and live streaming of certain races.  
Having said that, they’re far from perfect; there is no live streaming or live betting available with BlueBet, while the website can also malfunction at times. Overall, however, this is among the best betting agencies in Australia; maybe not the absolute cream of the crop, but certainly competitive with the vast majority of other betting agencies in Australia. 

BlueBet Review
Great features coupled with amazing odds! Sets their own odds!


PendleburyBet might have only opened up relatively recently and is another new betting agency in Australia, but having been founded by Jeff Pendlebury, who has been in the business since way back in 1968, this bookmaker is not exactly new to the industry. Jeff Pendlebury has made his career in the racing business, not the sport business, so it’s no surprise that his new betting agency follows that model too. As a result, this is a bookmaker that is more likely to be popular among racing punters than sports punters. 
In fact, there are no sports markets at all with this bookmaker, which is relatively unusual for an Australian owned betting agency but which is probably reflective of the fairly small size of PendleburyBet. Invariably this means that they won’t be used by sports bettors, and a lack of live streaming and no mobile app means that there are plenty of others to whom they probably won’t appeal either. 
However, for those who simply need a betting agency who will allow them to bet on racing every day of the week, PendleburyBet is far from the worst. They also have relatively competitive odds – not as good as the best betting agencies, but not bad for a small betting site – so punters just looking for the absolute basics in racing betting could certainly take a look at them. 

PendleburyBet Review
Fun and exciting markets!


VicBet isn’t the most well-known betting agency going around, but they do have plenty of experience, having first launched back in 2005. They’ve hung around for so long courtesy largely of the competitive odds which they provide for punters, while they also have a strong customer support platform to help out those who need it. 
This Australian owned betting agency doesn’t have any sports markets though, so if you’re a sports bettor you’ll likely be best off looking elsewhere. For those who just want to bet on racing, however, you could certainly do worse, though the addition of a mobile app first and foremost, and secondly some live streaming, would certainly benefit them as well. 
This is a pretty basic betting agency, and for many people it probably won’t appeal given the lack of features that it has relative to the best betting agencies in Australia. If you just want somewhere to punt on the racing, however, and don’t mind too much about there not being a mobile app, then the secure payment platform, strong customer support and decent odds available with VicBet might just be enough for you. 

Vicbet Review


Bet365 is one of the biggest betting companies in the world, so it’s no surprise that having made their way to Australia in 2012, they’ve managed to develop a pretty strong following. With so many resources at the disposal they’ve got the capacity to provide a really good platform for their customers, and they do this in a number of ways. 
The most notable of this is their fantastic range of sports markets, which is among the best of all betting agencies in Australia. You’ll find markets on virtually every sport you can imagine here, and a few more, and for the sports there are markets for, there are a huge number of leagues and then a fantastic selection of different markets within individual games too. On top of that, the odds are among the best in the business, so from a purely punting perspective this bookmaker is right at the top of the class. 
They’ve also got a really easy to use website – an important component for any Australian betting agency – while their live streaming platform is among the most comprehensive going around.  
Despite all this, they’re not perfect – no bookmaker is. The deposit minimum is a pretty steep $20, and the app can at times malfunction, but these are pretty small issues when compared with the benefits that come with using this bookmaker over some of their competitors. Overall, this is one of the best betting agencies in Australia for a reason, and they don’t look like going anywhere anytime soon. 


Picklebet is one of the most unique betting agencies going around. Unlike their counterparts in the betting industry, they don’t focus on either sports or racing, instead choosing to turn their attention to the growing area of esports. Given the relative lack of competition in this area, this invariably means that for those looking for esports markets, they are a go to and probably your best option. 
They also make it easy to bet on these markets courtesy of an excellent mobile app which makes it easy to find all of the things that you need with a betting agency. What’s more, their customer support platform is a really strong one, so if you need to get in touch with this bookmaker you’ll be able to quickly and easily. 
Of course, the fact that they are focused on esports means that they are not focused on sports or racing, so there is a relative lack of markets in these areas. There are also minimal payment methods available, so by improving this they could make the betting experience a bit more simple for punters. Overall, this is a betting agency which will appeal to a certain kind of punter; if you’re into esports and betting on it, this is probably your best bet, but for sports and racing markets there are many better betting agencies. 

Picklebet Review


There is no shortage of betting agencies in Australia, which invariably makes it pretty difficult to stand out from the crowd. Draftstars, however, has no problems in this regard, providing a betting platform which differs from virtually all of its competitors by offering a completely different way to bet on your favourite sports.  
Rather than simply offering markets on certain outcomes like most betting agencies, Draftstars focuses on the popular area of fantasy sports. You select a team of players and get scored based on how they perform in real life, and enter it into competitions with monetary buy ins and payouts.  
If this sounds like it’s for you, then you’ll also be greeted by a fantastic website and a really good mobile app. This is particularly important for this betting agency; given that what they offer isn’t something that many people will be familiar with, it’s pivotal that they make their platform pretty simple to use.  
This would ideally include their customer support platform, but unfortunately this is one area in which they do have some room for improvement. On the whole, however, if you’re interested in checking out a new way to bet then this could be a bookmaker worth trying out. If you just want all the markets you’d find with most Australian betting agencies then you might be better off looking elsewhere, but for a bookmaker with a difference, they do a pretty good job. 

Draftstars Review


TopSport is one of the oldest Australian betting agencies, having been established way back in 1998. During the more than two decades that they’ve been into existence, they’ve become a reputable bookmaker with their fair share of loyal customers, and while they aren’t the biggest betting agency in Australia, they’ve still got plenty going for them. 
One of the most notable areas in which they separate themselves is through their high betting limits, which makes them a popular choice among professional punters. They also have a really good website and mobile app, making it easy to access a range of markets which has a strong focus on racing. This is where they make their mark, with good racing odds a feature of the site. 
Unfortunately this doesn’t extend to the sporting realm, where their odds are a little lower than one would like given how long this betting agency has been around. They could also improve their selection of sports markets, while the addition of live chat to their customer support platform is another improvement they could make. Overall, however, this is a solid Australian betting agency, and it’s no accident they’ve remained in such a competitive industry for so long. 

TopSport Review

Unibet Australia

Unibet is a global betting giant, having established themselves as one of the biggest betting agencies on the planet since being founded way back when. It wasn’t until 2012 that they entered the Australian market, and when they did they made a splash courtesy largely of their almost unparalleled odds and range of markets. 
The selection of things to bet on with Unibet is one of the most immediately notable things about this gambling site. You’ll find a huge range of different sports, leagues, and then markets within individual matches to have a punt on; a range which few betting agencies in Aus can compete with. They’ve also got a live streaming platform which is better than nearly all online bookies in Australia, with major global leagues like NBA and NFL available to watch on the site. 
The site, incidentally, is one area which they could work on, as is the mobile app. They have a unique layout which is quite different to other betting agencies in Australia, and while that has many benefits it also is a little unnecessarily complicated and does tend to take a little while to load. That aside, however, this is one of the best corporate bookmakers in Australia, courtesy largely of their great odds and range of markets. 

Unibet Australia Review


Palmerbet was launched in 2013, and though they’d come a little way down in a betting agencies of Australia list, they probably deserve to be recognised a bit more than what they are. This is one of the few gambling sites you’ll find that has very little in the way of flaws; you could point to a lack of live betting and live chat as something they could work on, but that aside there is not a whole lot to complain about. 
For starters, Palmerbet has a really good range of different markets for both sports and racing, and once you do find what it is that you wish to bet on you’ll be greeted with odds which are competitive with most betting agencies in Australia. What’s more, this bookmaker also has a really user-friendly website and an excellent app to boot, making it easy to access their great selection of markets. 
Overall, Palmerbet deserves to have a reputation as one of the best betting sites in Australia. They do nearly everything very well, and there is very little that you could point to as being a major flaw; something which is relatively rare among online bookmakers. If you’re looking for a reliable online gambling site, you could do a lot worse than Palmerbet. 

Palmerbet Review


RealBookie is one of many new betting agencies in Australia. They only launched in 2020, and given the quantity of Aus betting agencies it’s no surprise that it’s been difficult for them to get much of a foothold in the industry. Still, they’ve done a reasonable job of establishing themselves as a reliable option, and given they are still young they have plenty of room to continue to grow. 
They find themselves around the middle of the pack relative to other betting sites in terms of range of markets and odds, but they do have a few features which can help them appeal to punters. They have some, albeit relatively limited, live streaming available, which isn’t particularly common for a new betting agency, and they also offer same game multis for a handful of different events. 
Areas in which they could improve are the addition of more live betting options, while their selection of payment options is also quite limited. Finally, the phone number which is available for customer support is a little hard to find; this is quite an easy fix which would help to put their customer service more on par with other betting sites in NSW and around Australia. 
Overall, while RealBookie has a long way to go to be in the conversation for the best betting websites in Australia or even a mid-tier one, they do enough right to appeal for those simply looking for a reliable and trustworthy bookmaker to punt with. 

Realbookie Review


As the name suggests, BetDogs is an Australian betting site with a focus on greyhounds. This makes them fairly limited in scope and means that they won’t appeal to a majority of punters, but for those who do like to bet on the dogs this bookmaker is worth checking out.  
The betting experience with this online bookmaker is a pretty simple one, which is likely a plus for those who just want to quickly jump on and do their thing. The odds for the markets that they do offer are also relatively competitive with the best bookies, and evidently this is another plus. 
Of course, the biggest drawback of this betting agency is that they don’t offer sports markets or even other racing markets, meaning that they’ll never be able to compete with the best betting agencies in Australia. But that’s likely not their goal. Instead, this is a simple bookmaker looking to provide an easy to use platform for punters to bet on the limited markets that they do offer. 

New Betting Agencies Australia

As mentioned earlier, there are already plenty of established betting agencies in Australia, with the likes of global betting giants like Bet365 and Unibet having made their way to Australia many years ago. Meanwhile, other Australian owned betting agencies have been around for even longer, with the likes of TopSport and BoomBet having been around for many decades. 
However, despite these experienced bookmakers having already developed their own reputations in the betting industry, there are new betting agencies in Australia popping up with great regularity. PlayUp is one of the best new bookmakers, having been around since only 2019, while other good ones include WinnersBet, and even more recently MidasBet. 

Best new betting agencies in Australia 

  • MidasBet (2022) – One of the newest betting agencies in Aus with a focus on racing. 
  • GetSetBet (2021) – Young and Australian-owned bookmaker 
  • PendleburyBet (2020) – New betting agency launched by an experienced track bookmaker.
  • RealBookie (2020) – A reliable new betting site that does plenty right
  • WinnersBet (2020) – A new betting agency by a well-known track bookmaker and with a great website 

What is the Best Betting App to Use?

Betting apps are a really important part of all betting agencies, with these sleek and (sometimes!) simple to use apps making it easy to access everything that a betting agency has to offer. Not all Australian betting agencies have yet jumped on board though, while some who have unfortunately have some work to do to get those apps up to scratch. Plenty of others, however, have created fantastic mobile apps

Bet365 is one example of a betting agency with a great mobile app, while the Palmerbet app is also really good. PlayUp is another with a terrific, easy to use app, BoomBet is another, while TopSport and BoomBet round out the list of what is the best betting app for punters. 

Best betting apps 

  • PlayUp
  • Bet365
  • TopSport
  • BoomBet
  • PickleBet
  • Draftstars
  • Palmerbet 

What Betting Agencies are Australian Owned?

A huge number of the betting agencies that we review are Australian owned, and with each new betting agency that pops up that percentage grows still, as most of these new betting agencies come from Australia. Major Australian betting agencies include PlayUp, TopSport BoomBet and Palmerbet, but there are plenty of others in the above list that we’ve talked about which come from Australia.   

What is the Best Betting Agency in Australia?

There’s no single answer as to what is the best betting agency in Australia. Different punters have different things that they prefer, and may have certain betting agencies to which they have a particular affinity. There is no doubt, however, that some betting agencies are likely to appeal to a far wider platform than others. 

Bet365, for example, is one betting agency which will always have a big following courtesy of the great odds and huge range of markets that they offer.Unibet could fall into a similar boat, though their website and app could turn some people off. Those two are global betting giants, but there are some smaller Australian betting agencies which can certainly hold a candle to their larger counterparts. 

PlayUp is one example, with their user friendly website and great customer support endearing them to customers around the country. Palmerbet is another really good one, offering excellent odds, a good range of markets, a strong website and generally doing most things well.  

Overall, which is the best betting agency in Australia will depend on you. By using the information contained in this page, you should be able to get a better gauge for what some of Australia’s biggest betting agencies are about, and which of them you are most likely to want to use.  

Betting Agencies Payment Methods

Every betting agency that we review has a different selection of payment methods available to both deposit and withdraw them. For most betting agencies, a relatively small selection comprising the most common payment methods is what they opt for. Payment methods like credit/debit card, POLi, and bank transfer for withdrawals are part and parcels of most major Australian betting sites

However, there are plenty more payment options that you can find with some Australian betting agencies. Some have PayPal available, while Apple Pay and Paysafecard are other relatively common forms. Less common but still sometimes available options include ewallets like Skrill. 

Most small betting agencies only offer a select few, and new betting agencies in particular don’t usually have a particularly broad range. This won’t be a problem for most as credit/debit card is an easy enough way to deposit and is widely available, though if you do want a broader selection then big betting agencies like Bet365 and  Unibet are good options. 

Which Betting Agencies Offer Live Streaming?

Live streaming was nothing more than a pipe dream on betting agencies websites a few years ago, but now it’s becoming relatively commonplace. Of course, it’s not available with every betting agency and many new betting sites don’t have it available, and among those that do have live streaming, exactly what is on offer can vary enormously. 

Some, for example, will simply offer live streaming of international racing; this means if you like international racing this will be a huge selling point, but if you don’t you probably won’t be too interested. Others offer some obscure sports that probably don’t cost too much to purchase the broadcast rights for, while some of the best betting agencies find their way to the top of the list courtesy of an excellent range of sports on offer. 

Unibet and Bet365 are just a couple of examples. They each offer an extensive live streaming platform which is available on both their websites and their apps and which let you watch major international sports leagues like the  NBA and NFL, as well as live racing. 

Betting Agencies FAQs

What is a betting agency?

Betting agency is essentially another word for a betting site. These are platforms on which you can place bets on different sporting and racing events, betting a certain amount of money on a particular outcome, each of which have odds based on their likelihood of occurring. 

How many betting agencies are there in Australia?

Plenty. The betting industry in Australia has grown rapidly over the recent years, and where a few short years ago there were only a handful of different betting agencies in Australia, now there are upwards of 50 different betting agencies registered in the country. 

What is the most trusted betting agency?

This really depends what you need in order for you to trust a betting agency. All of the 50+ betting agencies which have a license in Australia are obligated to act in a certain way, and all of the betting sites that we review fall into this category, so you can be sure that they are a legit betting agency. Often, people will likely have more trust for the betting agencies if they’ve bet with them in the past, so this puts the bookmakers which have been around for a long time like Bet365 and TopSport at an advantage in this area.  

What is the best betting agency in Australia?

Like with the above question, this really depends what you’re looking for. There are so many different things to consider when looking at betting agencies; a good place to start is the range of markets that they offer, while the odds that they have compared to their competitors are also a key area to look at. That aside, you can take into account the quality of their website and mobile app (if they have one), their customer support platform, even their payment methods if you want to look that deep. With our detailed reviews, we attempt to help you to decide which betting agency is the best for you by taking a look at all of those aforementioned details and more. 

What is the best new Australian betting agency?

There are a huge number of new Australian betting agencies, with newcomers popping up multiple times each year and the rate of their appearance certainly not looking like slowing down anytime soon. Again, which one is the best new Australian betting agency will depend on what you value in an online bookmaker, but some good new ones include PlayUp, which has been around since 2019, while MidasBet is one of the newest having been launched in just 2022.