Betting sites come in all different shapes and sizes, from big, global businesses through to local, family-owned sites. On this page, we’re going to focus on small betting sites, analysing what it is that you can expect from these sites, some features they often have, and which small betting sites are the best in Australia.
Best Small Betting Sites
What makes a betting agency a small betting site?
When we talk about small betting sites in Australia, we’re essentially referring to those bookies that don’t fit into the mold of a big, corporate bookmaker – think Bet365 and Unibet for examples of those. Instead of those global betting giants, those whose offices are overseas and who have a presence in many countries around the world outside of Australia, we’re looking at typically Australian-owned, small online bookmakers.
There are no specific parameters surrounding what puts a bookmaker into the category of small online betting sites, but there’s generally a pretty clear-cut difference between the big dogs and their far smaller competitors. In the below sections, we’ll take a bit more of a closer look at small online bookmakers in Australia, discussing the pros and cons of using them, the different features that they might offer, and provide a few tips for finding the best one.
Small betting sites vs Corporate betting sites
For all intents and purposes, small betting sites and corporate betting sites offer the same basic service; a platform for you to place bets on a variety of different events. There do, however, tend to be some differences between them. This isn’t universal, and just as each corporate betting site is different, so too is each small online bookmaker. Typically, though, you’ll notice a few tendencies in each of them.
In this section, we’ll take a look at the pros and cons of these small online bookmakers in Australia as they relate to the bigger corporate bookies, bearing in mind that these aren’t necessarily universal, but rather examples of commonalities between many small betting companies, and many corporate bookies.
✔️Small Betting Sites Pros
- More personalised service: As you could probably guess, small online bookmakers will invariably have fewer customers than their bigger corporate counterparts. That means that, as one of those customers, you’re more likely to receive more personalised support than you would from a bigger bookie. Of course, that there are fewer customers with these sites is offset to a large degree by the fact that they also have fewer employees, but nonetheless, the customer support platform does tend to be something to which small betting companies put a lot of effort into it.
Simple and responsive websites: This is certainly not something which is universal among small online bookmakers, but in my experience these bookies often do have very easy-to-use sites. At a guess, this would be because as a smaller betting site with less resources, they need to focus on excelling in specific areas – they can’t exactly afford to tick every box. These small online bookmakers are in the business of attracting new customers, and creating an easy-to-use website is a great way to do just that.
❌Small Betting Sites Cons
- Smaller range of markets: It’s rare that you’ll come across a small betting site that has as broad a range of markets as the big corporate bookies. How many markets they do have obviously varies across different sites, but they simply don’t have the resources to be able to create odds for as wide a variety of events as the bigger sites, and for those events that they do have they’ll typically have less markets too.
Inferior odds: In a similar vein to the smaller range of markets that small betting agencies typically have, more often than not their odds won’t be as good as the biggest bookmakers either. This isn’t universally the case and some small online betting sites do pop up with pretty competitive odds, but on the whole, the best odds for a particular market will typically come from a big, corporate bookmaker, rather than a small betting site in Australia.
How do you sign up with small Australian betting sites?
It’s never particularly difficult to sign up to an online betting site. After all, they want your business, and the sign up process is one of the first glimpses you’ll get at the bookmaker. Given that virtually every online betting site has a process which only takes a minute or two to complete to create an account, any bookie whose sign up process takes longer than this will likely see a lot of potential customers heading elsewhere before they’ve even finished signing up.
Small betting companies in Australia are no different. The process varies a little bit across different online betting sites, but not overly drastically. Basically universally, you’ll need to provide some personal information such as your name and date of birth, create account information such as a user information, and you’ll generally be asked if you want to set a deposit limit, too, which can be a good idea for many people.
How to pick small betting sites Australia
With such a broad range of different bookmakers in Australia, it can be hard to pick one to use at the best of sites. By narrowing it down to small betting sites, however, at least you’ve made a start on filtering down the list a little bit.
If you’re looking for the best small betting sites in Australia, a good place to start is our list of all betting sites in Australia. You can knock a few of these off the list if you’re specifically looking for a small online bookmaker, but many of those that we at BettingTop10 have got down as among the best are examples of small betting agencies.
Once you’ve got a handful of choices, it basically comes down to determining the strengths and weaknesses of each, and evaluating what it is that best suits your needs. In the next section we’ll take a look at some of the different features of small betting sites, and with these features helping to separate some small betting companies from the rest, this can be a helpful way to decide which of them you want to use.
Features of small betting sites
Let’s now take a look at some of the features that you might find with some small online betting sites in Australia. Note that many of these features will also be available with bigger bookies too, sometimes even more commonly.
Live streaming is a feature which is becoming increasingly common in the betting industry, and though small online betting sites aren’t probably the first place you should look if this is your priority, a growing number of them do have some live streaming available. Often, this will be limited to a pretty specific selection of events; horse racing is one which seems to be more readily available with small online bookmakers, while sometimes they may have some smaller sporting events on too. Typically, major sporting leagues like the NBA and NFL won’t be streamed on the websites of small betting companies, though occasionally you may come across it.
Like live streaming, live betting is something which didn’t exist a few short years ago but is now relatively prominent in the betting industry. Essentially, this form of betting allows you to watch the beginning of an event, and then place a bet on the ever-changing odds while the event is in progress. For the most part, big bookmakers will offer live betting markets on some events, but with small online bookmakers it’s not as common.
Still, plenty of them do offer it, though even among those who do it is a fairly broad spectrum in terms of how many different markets there are. If you’re looking specifically for a small betting site, the availability of live betting is one feature to keep an eye out for.
⏩24/7 Live Chat
My preferred way to get in touch with a betting site is via live chat, though unfortunately not all betting sites have this available as an option on their customer support platform. Among those who do, some offer it for a limited window during the day, others have it available most of the time, while others still have it available every hour of every day.
To me, this is a really valuable feature; it means that you can quickly and easily get in touch with the relevant betting company at any point. As mentioned earlier in this review of small online betting sites, of the small online bookmakers will have a pretty comprehensive customer support platform, and 24/7 live chat is one of the major ways they can make it so comprehensive.
Payment Options at small betting sites
The range of different payment options available is different at every bookmaker, but with small betting sites there tends to be a pretty consistent theme. In general, you won’t find the broadest selection of payment options with these small betting agencies. Instead, they’ll stick to the basics, but for many people that won’t be too much of a problem.
When I say the basics, I’m referring to a handful of different payment methods which you’ll typically find with most small online bookmakers. The first of these is debit/credit card. This is very widely available; in fact I can’t think of a small betting agency off the top of my head that doesn’t offer it. It’s also very easy to use – you simply have to verify your card, and then you can use it to both deposit and withdraw.
This is a method that you can bank (pardon the pun) on being available with nearly every small betting site. A few others that you may come across reasonably regularly are POLi, available for deposits only, PayPal, while bank transfer will generally be available for withdrawals as well.
In general, this selection isn’t as broad as what you’ll find with the biggest corporate bookmakers. However, for many people, this won’t be an issue, as what you will find with small online betting sites will still be enough to cater for your needs. If, however, you’re a little more picky and want to use a less popular payment method, then it’s definitely worth taking a look at what payment option each small betting site offers before deciding which one you might use.
Tips for finding the best small betting sites Australia
Which small betting site in Australia is best for you will of course depend on exactly what it is that you’re after in a bookmaker, however there are certainly some which will be popular among a broader range of punters than others. In this section we’ll take a look at the top ten small betting sites in Australia, based on a wide variety of factors, to make it easier for you to narrow down the right site or sites for you.
PlayUp was launched in 2019, and since then it has become a popular small betting site for many punters in Australia. In fact, its growth is such that it may eventually fall out of this category of small online bookmakers, but for now we’ll still fit it in there. PlayUp offers a really solid range of different markets, particularly for a small online betting site, while they also offer very competitive odds, an excellent website and one of the more high-quality mobile apps.
GetSetBet is one of many new betting sites in Australia, having only launched late in 2021. This online bookmaker still well and truly fits into the mold of a small online bookmaker, but it has a really solid foundation from which to grow. That foundation is based around a strong customer support platform, great website and live streaming platform, and while they have some work to do to be competitive with the bigger corporate bookies in both their range of markets and their odds, they are off to a solid start.
MidasBet is an even more new small betting site in Australia – it launched as recently as 2022, making it one of the youngest online bookmakers in Australia. They’ve got a bit of work to do to get their range of markets and their odds up to scratch, but as with many small online bookmakers, they’ve got a strong customer support platform and a really responsive website, and with a good racing selection to boot they’ve got plenty going for them.
Unlike many of the other small betting sites in Australia, VicBet isn’t exactly new, but they have retained their status as a small online bookie nonetheless. One of the main reasons for this is that they focus exclusively on racing markets, so if you’re looking for sports betting markets you’ll have to look elsewhere. However, if you want good racing odds, a solid customer support platform and no bells and whistles, then you can do a lot worse than VicBet.
SouthernCrossBet is a regional based bookmaker, family owned and operated in Australia. They’re not a big betting site by any means and as a result are lacking in some areas, but what they do provide is a solid all-around betting platform. They’ve got a reliable small betting app, pretty good odds for a relatively small online bookmaker, and are a safe and secure site on which to place bets.
WinnersBet launched only in 2020, and from the outset they did plenty right. They’re still a pretty small betting site, but there’s a lot of reason to like them, not least the fact that they have one of the most responsive websites going around. They also have a strong focus on racing, no surprise given they are owned by an experienced on-course bookmaker, and a good rewards system. They could have a few more sports markets and better odds, particularly for sports, but this is a small betting site with plenty to like about.
PendleburyBet is the definition of a small betting site, and in many ways it shows – but that doesn’t mean they aren’t worth using. You won’t find any extras here; it is quite literally a basic website which allows you to punt, but only on racing. This might not be optimal for everyone, but if you are a horse racing punter and all you need is a no frills website on which you can place bets, then this might be perfect. The odds are pretty solid, so if you don’t need any extras then they’re worth checking out.
Picklebet isn’t your typical small betting site. In fact, they’re not your typicall betting site at all. This online bookmaker has a focus on esports, and have positioned themselves as the go to bookmaker for those wishing to bet on this growing but niche area. They have, however, continued to grow themselves since launching in 2017, and now offer a pretty solid selection of sport and racing markets too – and at decent odds. Add to that a nice website and app, and you’ve got a pretty good all-around small betting site.
Sticking to the theme of small betting sites with a difference, Draftstars also differs fairly significantly from many of their competitors. Rather than simply offering typical odds on various sporting events like other betting sites, on Draftstars you build your own team of players which then scores points based on how those players perform in real life on a certain day. You can then enter this team into tournament, and win money if you do well. Essentially, this is fantasy sports, but with a punting twist.
RealBookie was only established in 2020, and are another very small online bookmaker in Australia. This is a pretty basic sports betting site, but once which certainly has enough to offer. They have a good mobile app for both iOS and Android devices, allow you to put on same game multis, and even have live streaming available for international races. There’s a bit to work on for them, as there is with virtually all small betting sites, but they’ve got enough going for them to consider using if you’re looking for a new small betting site.
Type of bets you can utilise with small bookmakers in Australia
There are many different types of bets that you can utilise with small bookmakers in Australia. Of course, the markets that you’ll find across all small online betting sites will be different across each site; some will have a broad range more in line with bigger corporate bookies, while others are a little more limited, but each of the below bet type is something that you’ll find with some small betting sites.
This is the most simple bet type and one which you’ll find with all small betting site. It simply allows you to bet on a particular team in an event that you think will win, with the odds reflecting the likelihood of that team winning.
☑️ Line Bet
A line bet gives a handicap to the team favoured to win in a specific event, subsequently making the odds for one team even. For example, the favourite’s line might be -3.5, with the odds at even money for that market; this means if they win by four or more points, they win, while if they either lose or win by three points or less, they lose the line bet.
Total points is a common bet type that you’ll find with virtually all small online betting sites. Online bookmakers set a line based around the total amount of points they think will be scored in a match, and you bet on either the over or under. This can also be bet on for individual team totals with some small betting sites.
☑️ Quarter time/half time markets
With some small betting sites, you can also bet on what will happen within a select portion of the game. For example, you might be able to place moneyline, line or total point bets for the score at quarter time or half time, or within the second half of the game.
☑️ Player Props
Player props can be a really fun way to bet, but not all small betting sites will have them. Generally, the range of player props available, if any, is a good gauge for the range of overall markets that a betting site will have. These can be a variety of things; from points in a basketball games to possessions in a football game.
☑️ Win/Place markets
These are the most common type of racing markets and what you’ll find on all small online bookmakers with a racing component to their site. As the name suggests, this allows you to bet on a runner winning, or placing in the top three.
Exotics are alternative racing markets which are available with most small betting sites. These can be quinellas – betting on who will finish top two – trifectas – betting who finishes in the top three – and a handful of other things.
What is a small betting site?
Basically, the exact opposite of a big corporate bookmaker. There are plenty of small online bookmakers in Australia, with new small betting sites popping up each and every year.
What are the best small betting sites in Australia?
With so many small betting sites there are plenty of competitors for the title of the best of them, but there’s not really one unequivocal answer. There are a number of small betting companies in Australia which are really good, with the likes of PlayUp, GetSetBet and MidasBet among the best of them.
What are the limits like at the small betting sites Australia has to offer?
It varies. Just as the limits at big corporate bookies is different, so too do those at small betting sites. For the average punter, the limits at small betting sites will be more than sufficient to cater to your needs, but if you are betting larger sums then it may be worth checking out the specific terms and conditions of the bookmaker you’re intending to use.
- Bettingtop10 Australia
- Small Betting Sites in Australia