As the highly anticipated 2023 Women’s World Cup tournament approaches, we unveil insights, tips and strategies to enhance your betting experience. The experts at Bettingtop10 will answer key questions, such as who will win and summarise the best betting markets to look out for. 

Top Betting Sites to Bet on the 2024 Women's World Cup

Here’s a list of my recommended betting sites to bet on the outright winner for the 2023 Women’s World Cup. These sites will have the most updated Womens World Cup betting odds. We have covered new Australian betting sites as well as the established / well-known options.

How to Bet on the Outright Winner at the 2024 Women's World Cup

Futures betting involves predicting outcomes that will be determined over a longer duration, so in my opinion, it requires patience and a long-term perspective. I suggest that you stay updated with team news, injuries and any other relevant information throughout the tournament to adjust your strategy if needed.

  • Understand the Futures Market: Futures markets involve betting on long-term outcomes, such as the overall winner of the tournament. I think that you should familiarise yourself with how these markets work, including the available options and the associated odds.
  • Start betting now: Betting appsalready have odds available for the outright winner and this is the best time to take advantage, in my experience. The odds will change as the tournament progresses, so I’ve found that getting in early is a good idea.
  • Compare Betting Odds: Compare the odds offered by international betting sites and small betting sites for the World Cup outright winner. I look for bookmakers that provide competitive odds and favourable terms. I also suggest using multiple bookmakers to ensure you get the best value for your bets, which is similar to arbitrage betting.

2024 Women's World Cup Outright Winner Betting Strategies

Now that you’re aware of how the outright winner betting markets work, I will discuss some of the best strategies to pick a winner for the women world cup in 2023.

  • Consider Historical Performance: I like to take into account the historical performance of teams in previous World Cups. Some teams tend to perform well consistently, while others may struggle under the tournament's pressure. 
  • Monitor Pre-Tournament Matches: I think it’s a good idea to pay attention to the teams' performances in the pre-tournament matches. These matches can provide insights into the teams' form, tactics, and readiness for the tournament. 
  • Favourites vs Underdogs: The World Cup can present opportunities for underdogs as teams can hit form quickly after a few wins. 
  • Groups Format: In the women world cup 2023 format, there are always weak and strong groups. So I believe that it’s a good strategy to target teams that have been placed into a weaker group. Such as in 2023, Sweden looks like they have a very easy passage to the next stage in Group G. Whereas Group F looks like a “Group of Death” with both France and Brazil against each other. 
  • Travel: A unique aspect of the 2023 Women's World Cup will likely be the travel factor. The tournament is hosted by Australia and New Zealand, which means there will be a lot of flying involved in the women world cup schedule. So the teams that can overcome this, I think will perform well when it comes to the key matches.
  • Climate / Weather: The tournament will be played in the middle of winter, which is quite cold in Australia and New Zealand. So I think that the European sides should enjoy the conditions. Whereas South American and African nations could struggle to adjust.

Top 5 2024 Women's World Cup Favourites

In this section, I will explore five teams that have historically performed well in women's football and are likely to be among the top favourites in the women world cup betting outright markets.

  1. USA - The USA Women’s team has a dominant history at the Cup having won the tournament four times. They have a strong player pool, world-class coaching and the winning mentality to get the job done. They’re atop the 2023 women's world cup betting odds for a reason.
  2. England - They reached the semi-finals in 2019 and will be desperate to be the first English women’s team to reach the final in 2023. They’re also coming off a victory in the 2022 Euro’s and that should give them confidence in this tournament.
  3. Germany - The German squad has plenty of experience and they’ll look to build on their quarter-final finish in 2019. They’re one of the top favourites among the Women’s World Cup outright winners.
  4. France - While the French women haven’t been able to replicate their men’s side, this could be their year. They have a very talented squad and if they start the tournament with a bit of form, they’ll be hard to beat.
  5. Australia - As one of the host nations, the whole country will be right behind the Matilda’s campaign and that could be enough to get them over the line. Key striker Sammy Kerr will be the difference maker, if she has a good tournament, the Aussies will be a chance.

Last 10 World Cup winners

  • 2019: United States 2-0 Netherlands
  • 2015: United States 5-2 Japan
  • 2011: Japan 2-2 (3-1 pen) United States
  • 2007: Germany 2-0 Brazil
  • 2003: Germany 2-1 Sweden (extra time)
  • 1999: United States 0-0 (5-4 pen) China
  • 1995: Norway 2-0 Germany
  • 1991: United States 2-1 Norway
  • 1987: Norway 2-1 Germany
  • 1983: Norway 2-1 Sweden

Betting on the Underdogs at the 2024 Women's World Cup

Backing underdogs in the 2023 Womens World Cup Futures Betting markets can be rewarding and thrilling. Despite being considered long shots, underdog teams have a history of delivering surprising results and memorable performances in the tournament. 

There have been instances where underdogs have performed well at the Women's World Cup in the past. The most notable example is the United States' victory in the inaugural Women's World Cup held in 1991. The U.S. women's national team entered the tournament as underdogs, but they surprised everyone by defeating the favourites, Norway, in the final to claim the cup.

Additionally, the Women's World Cup has seen other instances where teams considered underdogs have made impressive runs and achieved significant success. For instance, in the 2011 cup, Japan overcame the odds and emerged as the champions by defeating the highly-favoured United States in a thrilling final match.

2024 Women's World Cup Winning Continent

One intriguing aspect of women's world cup odds 2023 is the option to place bets on the winning continent. This unique market allows me to speculate on which continent's teams will triumph in the tournament. In this section, I will explore the women's World Cup winning continent betting markets.

  • Winter climate: As I’ve mentioned, the 2023 Cup will be played during winter and this could give the European countries an advantage. They’ve also won 50% of the last 10 tournaments and currently, four of the top five countries in the outright betting markets are from Europe.
  • North America vs Europe: Considering that these two continents have won 9 of the last 10 World Cups, the probability is high in 2023. When betting on North America, you will only have two choices - USA and Canada. They’re both around the 10 top favourites at the moment. But I would consider Europe to be a safer bet as there are more countries to choose from.

Previous World Cup Continent winners

  1. North America
  2. North America
  3. Asia
  4. Europe
  5. Europe
  6. North America
  7. Europe
  8. North America
  9. Europe
  10. Europe

2024 Women's World Cup Group Winners

The group winner betting market in the World Cup allows punters to predict which team will finish at the top of their group during the group stage of the tournament. Each team plays a round-robin format and odds are assigned to each team based on their chances of winning the group. 

To increase your chances of success in group winner betting,  here are some of my top strategies.

Group Winner Strategies

  • Evaluate group composition: I suggest considering the overall composition of each group, including the presence of strong teams and potential dark horses. A group with a clear favourite and weaker opponents may offer a more straightforward betting opportunity, while a group with evenly-matched teams can be more challenging to predict. Such as in Group G, Sweden should easily finish first. But in Group F, it’s hard to predict who will be first between France and Brazil.
  • Study head-to-head records: In my experience, it’s a good strategy to examine the historical head-to-head records of teams within the group. Some teams may have a dominant record against their group opponents, indicating a higher probability of winning the group.
  • Consider recent form: I also like to access the recent form of teams by looking at their performances in qualifying matches, friendly games and other tournaments leading up to the World Cup. A team that has been consistently performing well and demonstrating good form is more likely to top their group.


Group A: New Zealand, Norway, Philippines, Switzerland
Best chance to advance: Norway and Switzerland

Group B: Australia, Republic of Ireland, Nigeria, Canada
Best chance to advance: Canada and Australia

Group C: Spain, Costa Rica, Zambia, Japan
Best chance to advance: Spain and Japan

Group D: England, Haiti, Denmark, China
Best chance to advance: England and Denmark

Group E: United States, Vietnam, Netherlands, Portugal
Best chance to advance: USA and Netherlands

Group F: France, Jamaica, Brazil, Panama
Best chance to advance: France and Brazil

Group G: Sweden, South Africa, Italy, Argentina
Best chance to advance: Sweden and Italy

Group H: Germany, Morocco, Colombia, South Korea
Best chance to advance: Germany and South Korea

2024 Women's World Cup Predictions

The 2023 Women's World Cup will feature 32 teams in the group stage, a first in its history. Additionally, it is the first time that two countries, Australia and New Zealand, are hosting the event.

With the Women's World Cup comes ample betting opportunities for enthusiasts. The United States, the most successful team in the competition's history and the defending champions, are the favourites to retain their title. However, other teams such as England, France, Australia and Germany are strong contenders and can realistically challenge the American team. 

Bet365 review

The USA, having won the previous two editions of the tournament (in 2015 and 2019), stands as the frontrunner with the best chance to secure victory in the Women’s World Cup outright winners.

While in the continent betting markets, I think it’s hard to go past either North America or Europe. Then in the group stages, there shouldn’t be too many surprises as the USA should win Group E and England will likely easily get past Group D. But there are some tricky groups to look out for that could surprise the tournament such as Group A, B and F.

Other 2024 Women's World Cup Popular Markets

Women world cup betting sites will have plenty of markets before and during the tournament. Look for these popular markets on betting sites such as TopSport, Unibet and Boombet.

  • Match Result: Betting on the outcome of individual matches, including options for a win, draw, or loss for either team. Betting agencies will have you covered with every match during the tournament.
  • Over/Under Goals: Betting on whether the total number of goals scored in a match will be over or under a specific threshold set by the bookmaker.
  • First Goalscorer: Betting on which player will score the first goal in a specific match.
  • Anytime Goalscorer: Betting on a player to score a goal at any point during a match, regardless of the final outcome.
  • Golden Boot Winner: Betting on the player who will score the most goals throughout the entire tournament.
  • To Reach the Final: Betting on whether a specific team will reach the final of the World Cup. 
  • Player of the Tournament: Betting on the player who will be named the best player of the tournament.