Ladbrokes Review [November 2023]

A solid bookmaker with plenty of experience
  • Betting Markets Variety
  • Banking Options
  • Mobile Experience
  • Payout Speed
  • Customer Support
  • Betting Experience
Total score

Top Features

  • Wide range of sports markets
  • 24/7 customer service
  • Decent mobile app
  • Solid array of payment options
  • Wide range of sports markets
  • 24/7 customer service
  • Decent mobile app
  • Good blog
  • No live streaming
  • Only average odds
  • Website can at times be slow to load
  • Mobile app can sometimes lag
By:Mike Jones

Ladbrokes Australia first entered the Australian betting industry in 2013, and since then have developed into a relatively popular site for punters. Stemming from the UK, the company has a significant amount of experience, and as a result it’s little surprise that they’ve put together a fairly well-organised product. They have a good selection of markets, quality customer service, decent mobile app and reasonable range of payment methods, and while they aren’t able to match it with the best bookmakers in most of these areas, there are more sites to whom they are superior than inferior, making them a solid choice for many punters.

Ladbrokes Profile

Website: founded: 2013
Company: LadbrokesContact information/Support: Live chat (on the website)
phone: 1300 523 276
submit a support request (on the website) 
Sportsbook License & regulation: Licensed and regulated by the Northern Territory Racing CommissionLive betting number:
1800 523 276
Address/Headquarters: 25 Montpelier Road, Bowen Hills QLD 4006Features: Punter Assist, Ladbrokes blog
Deposit Methods: Credit/debit card, PayID, PayPal, Cash In, Apple Pay, Flexepin, bank transfer, BPAYWithdrawal Methods: Bank transfer, PayPal
Apps Devices: Yes, available for iOS and AndroidOdds Providers: TAB
Owner: Entain plcSponsorship Deals: Brisbane Broncos, Melbourne Racing Club, The Valley, Ladbrokes Park, Darwin Racing, tasracing, Alice Springs Turf Club, NSW Greyhound Owners Breeders and Trainers Association

Ladbrokes Strengths and Weaknesses

Every bookmaker does some things better than others. Some, however, might do important things very well and relatively minor things poorly; for others it may be the opposite. There are also different things which different punters look for in a betting site, meaning the strengths of a bookie might be vital for one person and irrelevant for another. These are the most notable strengths and weaknesses possessed by Ladbrokes.

✔️Ladbrokes Strengths

  • Wide range of sports markets available: Ladbrokes go well beyond what many smaller bookmakers offer in terms of sports markets. Aside from the most popular sports like Australian rules football, rugby and basketball, they also offer odds on a number of less common ones from boxing to handball, snooker and even politics.
  • Good mobile app: Mobile apps are an increasingly popular way for punters to bet, often even taking the place of the website itself as the simplest way to do most things with a bookmaker. Of course, this is contingent on the app a) existing, and b) functioning well, and Ladbrokes app certainly does that, making it easy to do what you need to do with them whether you’re at home or on the go.
  • Great customer service: Ladbrokes has a well-conceived customer support platform, providing punters with a number of ways to get in touch with the bookmaker. They have live chat available as well as a phone number, or you can submit a support request, and this customer support platform is available 24 hours a day, seven days a week.

Ladbrokes Weaknesses

  • No live streaming: Unfortunately, Ladbrokes doesn’t offer live streaming of any events for customers. This might not be an issue if you never watch anything on bookmaker sites anyway, but given that many of their competitors are now offering streaming on certain events – be they racing or sports – this is an area in which Ladbrokes is lagging a little behind.
  • Only average odds: The odds that Ladbrokes offer on most markets are certainly not the worst going around, but there are plenty who provide a better alternative. Ladbrokes odds are far from the worst in the industry, but if you really want to search around for the best value available, then you might want to look elsewhere.
  • Website can at times be a little slow to load: This isn’t always a major issue; there are times during which the Ladbrokes website works fairly well. There are, however, occasions on which it runs very slowly, taking a long time to take you from page to page and making it frustrating to use.


For the most part, the strengths which Ladbrokes possesses are more significant than the weaknesses; most people would prefer a good range of markets than an occasionally slow website, for example. There will, however, be some punters who want to search for better odds or a site with live streaming, and in these cases the weaknesses may pose more of a problem.

Ladbrokes Full Review

Having first been established in Australia in 2013 after years more experience in the UK, Ladbrokes has had plenty of time to develop a solid game plan and deliver a good product to their customers. And while they’re not perfect, and probably can’t lay claim to being as good as some of the top bookmakers in the country, they do have plenty going for them.

One of Ladbrokes most immediately apparent strengths is the wide selection of sports that they cover, which is evident as soon as you take a glance down the sidebar on the left-hand side of your screen. They cover all of the most popular sports, but if you’re somebody who has an interest in less common events then you’ll likely be able to find something that appeals to you here.

The odds on these markets are decent enough too, though they are a fair way from the best in the industry. This disparity isn’t significant enough to be much of a problem for an individual bet, but if you punt reasonably often then the difference between the best odds and slightly inferior ones can certainly add up.

Ladbrokes also has a decent website and a good mobile app, both of which make it relatively easy to scroll around and find what it is that you are looking for. Perhaps the one issue here is that each of them can sometimes feel a little clunky and has a tendency to lag; the website in particular can do this if you have lots open, while the app, though easy to use, does tend to get overwhelmed if open for a long time.

Despite this, however, there is still plenty to like about Ladbrokes. Another strength of theirs is their customer support platform. Ladbrokes offers both live chat and a phone number which is available 24/7, while a support form can also be filled out on the website. They could improve this part of the site by making the live chat function more immediately accessible, but nonetheless they have a better customer support platform than most of their competitors.

They also have a decent range of payment methods, starting with debit/credit card as the most common option. They have a generous seven more deposit options outside of that, though they could add a couple of popular ones such as POLi and Neteller. There are also only a couple of withdrawal options, though they do typically arrive in your bank account or PayPal account within 24 hours, which is another tick in their favour.

Overall, Ladbrokes is a very decent bookmaker, performing well in most major categories against which we measure the strength of a betting site. They have certain areas of improvement, but so do virtually all of their competitors, and you could certainly do worse than this bookie.

Ladbrokes Overall Score

Betting Variety: ⭐⭐⭐⭐⭐
Ladbrokes has a very wide range of different sports and markets that are available to punt on

Banking Options: ⭐⭐⭐⭐
There is a very good selection of banking options for deposits, though missing a credit card from withdrawal options

Mobile Experience: ⭐⭐⭐⭐
The app created by Ladbrokes is very good, aside from a couple of minor functional issues.

Payout Speed: ⭐⭐⭐⭐
The payout speed, depending on which bank you belong too, with Ladbrokes is pretty quick.

Security: ⭐⭐⭐⭐⭐
There are no problems regarding security with Ladbrokes, with the site secured using a 2048-bit encryption.

Betting Experience: ⭐⭐⭐⭐
The betting experience is pretty good, with just the occasional glitch in the website and app bringing them down a star.

Customer Support: ⭐⭐⭐⭐
They could make the live chat more accessible, but having live chat and a phone number available 24/7 means they’ve earned four stars here.

Ladbrokes Racing

The racing component of the Ladbrokes website is generally a fairly good one. They have all the markets you need, competitive odds, and make it easy for you to locate markets and bet on all of the things that you would expect to be able to.

When you head to the Ladbrokes home page, a list of the next races to jump takes pride of place at the centre of your screen, meaning you can easily access them if need be. Alternatively, click on the Racing tab in the top left-hand corner of your screen, or on the menu on the left-hand side of the page.

Once you do this, you’ll be taken to page which lists all races taking place that day around the world. Thoroughbred races in Australia are listed first before international thoroughbred races are next, while harness racing markets from around the world rounds out the page at the bottom. If you want to find races from the next couple of places, or odds for major races further into the future, the appropriate tabs can be found at the top of the page.

Each race has a countdown clock attached to it which tells you how long until that race jumps. To take a look at the markets for a race, click on that countdown timer. This will take you to a page with the win/place markets for every runner in the race, while you click into exotics such as trifectas, first four and even same race multis at the top of the page.

These pages also have ‘race comments’, which briefly outline details about some of the most fancied runners, while each runner also has a brief rundown below their name when you click on them. These tips aren’t generally great to use in isolation, but they can provide some surface level info.

The odds you’ll find for racing on Ladbrokes are generally reasonably competitive. They aren’t the absolute best of the best, so if you really want to maximise the likelihood of making a profit there might be better options, but they are nonetheless better than a lot of competitors.

Overall, there’s not too much to criticise about the racing part of Ladbrokes. They provide all of the markets that you would expect, reasonable odds, and it’s easy to place bets on both the website and the app.

Ladbrokes Sports Coverage

There can be a significant amount of variation with regards to how much sports coverage different bookmakers offer. Where some offer only the most popular sports, others branch out far more, and Ladbrokes falls into the latter category. These are some of the sports that they cover with the most depth.

Ladbrokes Australian Rules Football🏉

The biggest sport throughout the winter in most parts of the country, it’s no surprise that Ladbrokes has a strong focus on Australian rules football, and in particular the AFL. They have a huge range of markets on every game in the top league, while they also offer markets for some smaller leagues like the VFL, SANFL and WAFL, albeit less than what you’ll find for the AFL.

Ladbrokes Cricket🏏

If Australian rules football is the focus of the winter, then its summer counterpart is undoubtedly cricket. Ladbrokes has a suitable number of markets for this hugely popular Aussie summer pastime. You’ll find markets on Aussie international and domestic games, as well as international matches not including Australia and some domestic leagues overseas. You can bet on the basics like head to head, as well as things like runscorers, total runs and wicket takers.

Ladbrokes Basketball🏀

The NBA has become increasingly popular in Australia in recent years, and with the NBL growing in quality and global stature each and every year, it’s clear that the game is trending upwards down under. That invariably means that there are more people looking to punt on it, and Ladbrokes has enough markets to keep those punters happy. They have close to 300 markets on a standard NBA game, and while it’s less for other leagues around the world, they still cover a lot of different games on a daily basis.

Ladbrokes Rugby League🏉

Though the AFL takes up most sport lovers’ attention throughout the winter in Australia, in NSW and Queensland that attention is dedicated to rugby league. Ladbrokes markets for this code predominantly surround the NRL, for which there are plenty of different things to bet on for each and every game throughout the course of the season, as well as the State of Origin, for which there are three hugely popular games every year.

Ladbrokes Soccer⚽

Soccer is known as the world game for a reason, and that reason is clear when you look at the number of different leagues for which Ladbrokes offers markets. From internationals to UEFA competitions to the extraordinary range of different domestic leagues around the globe – be they in Europe, South America, Asia or Australia – Ladbrokes has it covered, with significantly more markets available for the more popular leagues.

Ladbrokes Sponsorship Deals🏆

Ladbrokes also has quite a significant number of sponsorship deals, the vast majority of which pertain to racing. Their sponsorship deals are with Brisbane Broncos, Melbourne Racing Club, The Valley, Ladbrokes Park, Darwin Racing, tasracing, Alice Springs Turf Club, NSW Greyhound Owners Breeders and Trainers Association.

Ladbrokes Best Features

Many bookmakers have features which help to distinguish them from other bookmakers. Sometimes these are things that many of their competitors also do, while other times they are services completely unique to that bookie. These are some of the best features Ladbrokes has to offer.

Punter Assist

The Punter Assist feature makes it easy for punters who need it to access any help they may need to better control, or stop completely, their gambling if it has become an issue. Easily accessible from the top part of the home page, Punter Assist is a page from which you can easily set a deposit limit, a curfew, take a break, or close your account if you wish. This feature is designed to ensure that you stay in control of your gambling.

Ladbrokes Blog

Ladbrokes also offers a blog on which you’ll find a range of different information about upcoming sport and racing events. There are tips and previews, review articles, and even a podcast. This serves not just as a tool through which you can sharpen your knowledge, but also simply as a de facto media site through which you can read and listen to analysis of some of your favourite sports.

24/7 Customer Service

The final feature of note that we’ll mention about Ladbrokes is the 24/7 customer service that they offer. This is the cherry on top of the customer service cake, ensuring that customers can speak to an agent any time, day or night, that they need. This is something that a handful of other bookmakers offer, but for the most part, competitors tend to shut up their customer support shop overnight.

Live Betting

Live betting is something which is becoming increasingly popular, but still there are a number of bookmakers who don’t yet offer it. Ladbrokes is not one of them, offering a fairly comprehensive selection of live betting markets for customers – in line with Australian regulations, however, you do need to call up to place a bet in this way.

Ladbrokes Betting Markets and Types of Bets Available

Now you know which sports you can bet on with Ladbrokes, so let’s take a look at the types of markets that they generally offer.

Ladbrokes Betting Markets

  • Head-to-head
  • Line betting
  • Player props
  • Quarter/half markets
  • Over/under total points
  • Futures
  • Same game/race multis
  • Quinellas
  • Quadrellas
  • Trifectas

Ladbrokes Types of Bets Available

  • Singles
  • Futures
  • Multis
  • System bets (doubles, trebles etc.)

📱 Ladbrokes Apps

Just a few short years ago, the idea of being able to access the entire service range on a mobile app was unthinkable. Over recent years it has quickly become commonplace, and we’ve now reached the stage where any betting agency without one is doing themselves a significant disservice. They are ubiquitous across the industry, with virtually every major bookie having one of their own, though the quality of these apps can vary significantly.

The Ladbrokes app is, for the most part, a pretty good one, though it isn’t necessarily as efficient or easy to use as some of the best on the market. Nonetheless, it serves its purpose as a mobile alternative to the website, and enables customers to do virtually everything that they could do on their computer on their mobile.

The app, which is available for iOS and Android devices, is readily available for download and allows you to sign up, deposit, withdraw, contact customer service, and of course place bets. The design of the app closely mirrors that of the website albeit in a more compact format suitable for a smaller screen, and is relatively easy to scroll around in and access the wide variety of sports and racing markets that Ladbrokes has to offer.

Perhaps the major downside is that the app can at times run slowly, making it difficult to jump from one screen to another with any sort of haste. This is a little similar to the website; it doesn’t happen all of the time, but on occasion the app seems to become overwhelmed, particularly if it’s been open for a while or there are a few other things happening on your mobile, and as a result it can lag or on occasions close completely.

That aside, however, this is for the most part a highly functional app. Like many other aspects of this bookmaker, it can’t claim to be in the same stratosphere as the absolute best of the best, but it is certainly better than a host of its competitors.

💳Ladbrokes Banking

Now to the nitty gritty; the payment methods. A bookmaker can have the greatest app and the widest range of markets in the world, but if they don’t have a method to deposit and withdraw which suits you, there isn’t a whole lot of point. Virtually every bookmaker has at least a couple of the most common payment methods – namely credit/debit card – but while this is a popular way to put money in and take money out of a betting account, plenty of punters prefer to use another method which may not be available with all companies.

Ladbrokes sits, once again, around the middle of the pack in terms of the payment methods it offers. There are eight in total, with all of these available for depositing and just a couple of them able to be used if you’re fortunate enough to be making a withdrawal. As mentioned, credit/debit card will likely be far and away the most popular deposit method, but it’s in the supporting options that a bookmaker can really separate themselves from their rivals.

Outside of credit/debit card, the seven options that you have for depositing money into your Ladbrokes account are PayID, PayPal, Cash In, Apple Pay, Flexepin, bank transfer and BPAY. All of these result in an immediate deposit, with the exception of the last two mentioned, which take one to three days to arrive in your account. This is a fairly decent array of options which should be sufficient to cater to the needs of the vast majority of customers, though there are a couple of reasonably common payment methods which are missing, namely POLi and the new eWallets like Neteller and Skrillex. It’s also worth noting that the minimum deposit amount with Ladbrokes is $5, similar to most other bookmakers.

Your options are a little more limited for withdrawals – and Ladbrokes aren’t alone in making it a little more difficult to take money out of your betting account than to put it in. Unfortunately you can’t use your debit/credit card here, and your only two options are instead bank transfer and PayPal. Bank transfer should be sufficient for most, though – you can use it as long as you have a bank account. The minimum withdrawal is a fairly low $5, and one thing Ladbrokes offer which some others don’t is a ‘Fast Withdrawal’ – they claim that withdrawals will arrive in your account – be that your bank account or PayPal account – within 24 hours.

The selection of payment methods offered by Ladbrokes is fairly decent, probably putting them in the upper half of bookies in terms of the number of choices that you have. There are, however, a couple of methods omitted that could improve their performance in this area further, and it’s these omissions – and a relatively small number of withdrawal options – which see them sitting a rung below the best bookies once again.

Is Ladbrokes Legal in Australia?

Yes, Ladbrokes is legal in Australia. Bookmakers need to be licensed and regulated by a relevant authority to be recognised as legal in Australia, and Ladbrokes are by the Northern Territory Racing Commission – the same authority which regulates a large number of the most popular bookmakers. You can also be confident that their website is secure, with Ladbrokes using a 2048-bit encryption.

Ladbrokes Customer Support

Customer support is one of those things that you don’t need until you do, and when that day arrives you’ll be thankful to be using a bookmaker that has a well-conceived customer support platform which makes it easy to get in touch and have your queries resolved. Most bookmakers generally perform reasonably well here, but there are some which stand out above the rest. Things which help them to do this include the presence of both live chat and a phone number, and 24/7 availability – with the latter of these two things relatively rare.

Ladbrokes, however, manages to get a tick in both these areas. The easiest way to get in touch with them is via live chat, while you can also give them a ring on their 24/7 customer service line. The presence of both of these options isn’t super unusual but it is a major drawback when one of them is missing, so that Ladbrokes has them both is certainly a good thing. Being able to get in contact with them 24/7 is another positive; though it’s unlikely there are all that many people needing customer support in the early hours of the morning, it still demonstrates an element of dedication to customers. You can also get in touch with Ladbrokes through a support request available on the website, though this method is a little more cumbersome than the aforementioned.

One area in which Ladbrokes could improve with regards to their customer service is by making it a little more accessible on the website, in particular the live chat. Many websites which offer this service make it as easy as possible to access, often via a live chat bubble in the bottom left-hand corner of whatever page you are on. To access live chat, you simply click these bubbles, a pop-up appears, and you type in whatever query or concern it is that you have. Ladbrokes has no such bubble. Instead, to access their live chat you’ll need to locate the ‘live chat’ tab, which sits right at the bottom of the left-hand menu. Once you know that it’s there it’s relatively easy to access, but it’s not all that easy to find and if you’re on a page other than the home page, it disappears, meaning that you need to head back to the home page in order to access it.

Of course, it’s better to have the features available even if they are a little irksome to access than to not have them at all. Making the live chat more accessible for customers is certainly something that Ladbrokes could improve upon, but nonetheless the presence of this customer support options and a 24/7 phone line means that their customer support platform gets a tick.

Ladbrokes How to

Still unsure about how to undertake a specific function with Ladbrokes? Take a look at our how to section, in which we clearly detail the steps required to do certain important things on the site.

🔎How to open an account with Ladbrokes

As it is with most bookmakers, it’s very easy to open an account with Ladbrokes, and by following these simple steps you’ll be done within little more than a minute.

  • Head to the Ladbrokes website
  • In the top right-hand corner of the page, click on the ‘Join’ button
  • Enter the details on the first page, which includes your full name and salutation
  • Click continue and then fill in details about your account, such as username and password
  • Click continue again, fill in your date of birth, mobile number, address and a deposit limit if you wish, and then create your account.

🔎How to access live betting with Ladbrokes

Looking to place a bet on an event which has already started? Here’s how to place a live bet with Ladbrokes.

  • On the home page, click the ‘Live Betting’ tab at the top of the page
  • Find the market on which you wish to bet, and click on the relevant outcome
  • A pop up will appear giving you a digit code, and the live betting number
  • You’ll then call that number, quote the code from your screen, and the operator on the other line will know which market on which you wish to bet
  • You’ll then tell them the stake you wish to place on the market, they’ll confirm the stake, market and odds available, and then place the bet upon your confirmation.

🔎How to deposit funds with Ladbrokes

Bookmakers want you to deposit funds into your account, so it’s not surprising that they generally make it pretty easy to do so. Here’s how to do it with Ladbrokes.

  • On the Ladbrokes home page, click on the ‘deposit’ button at the top of your screen, beneath where it says ‘Hello, [your name]’. Alternatively, click on ‘My Account’ and follow the prompts to the deposit page.
  • Select your preferred deposit method
  • Fill in the appropriate details – or if you’ve deposited with this method before they should be saved – and then the amount that you wish to deposit.
  • Click ‘deposit’ or follow the link to the relevant external page, and you’re away!

Frequently asked questions about Ladbrokes 

Got a question about Ladbrokes ? You’re not the only one. Check out our list of the most frequently asked questions we get about this bookmaker below.

❔Do Ladbrokes offer live streaming?

Unfortunately, they do not – there is not as yet live streaming of any event available with Ladbrokes.

❔Can I use Ladbrokes from overseas?

No, you cannot – Ladbrokes is only available for customers inside Australia.

❔Do Ladbrokes offer Same Game Multis?

Yes, Ladbrokes do offer Same Game Multis for certain events, and generally the odds for them are fairly reasonable.

❔Can I set a deposit limit with Ladbrokes?

Yes, you can. You’ll be asked upon signing up if you’d like to set a deposit limit, or alternatively you can head to the ‘Punter Assist’ page once you’re signed up and follow the prompts there.

❔How do I check my pending bets with Ladbrokes?

To check your pending bets, there are a couple of options. You can click on the ‘betslip’ in the top right-hand corner of your page and then toggle to ‘Pending Bets’ in the slip that appears, or alternatively you can click on ‘My Account’ at the top of the page and then select the ‘Pending Bets’ option in the page that you are subsequently taken to.